When marketing household furniture, distinguishing between smaller households of consumers who are inner-city dwellers and families in larger houses in the outer suburbs of those cities, is a form of what basis of segmentation?
A) Demographic segmentation.
B) Geographic segmentation.
C) Psychographic segmentation.
D) User-related segmentation.

Question

Quizplus · Accepted Answer

The distinguishing factor here is the location of the households, making it a matter of geographic segmentation. Demographic segmentation would focus on factors such as age, income, and education level, while psychographic segmentation would focus on lifestyle and values. User-related segmentation would focus on the usage behavior of the furniture, such as whether it is for office or home use.

When Marketing Household Furniture, Distinguishing Between Smaller Households of Consumers