Within the psychographic profile of a consumer segment, AIO stands for:
A) accomplishments, investments and opportunities.
B) accomplishments, interests and opportunities.
C) activities, interests and opinions.
D) activities, investments and opinions.

Question

Quizplus · Accepted Answer

AIO stands for activities, interests, and opinions, which are the psychographic variables used to describe consumer behavior and attitudes. Option A includes "investments" which is a financial attribute, not a psychographic one. Option B is close, however, "accomplishments" is not typically included as a psychographic variable. Option D includes "investments" again, and while opinions are part of the AIO model, "activities" and "interests" are more commonly used to describe consumer behavior.

Within the Psychographic Profile of a Consumer Segment, AIO Stands