The following segmentation variables are all easy to identify and measure except:
A) geographical location.
B) consumer's age or gender.
C) consumer's level of education.
D) consumer's preference of colours.

Question

Quizplus · Accepted Answer

Consumer's preference of colours is subjective and difficult to measure objectively. It may vary based on personal experiences, cultural backgrounds, or emotional associations, making it a less reliable and actionable segmentation variable compared to others.

The Following Segmentation Variables Are All Easy to Identify and Measure