Which of the following statements is most true according to a specific company?
A) There are usually more market segments than target markets.
B) There are usually more target markets than market segments.
C) Both are true.
D) None are true.

Question

Quizplus · Accepted Answer

Market segments are the broad groups of potential customers divided by various characteristics, while target markets are the specific segments a company chooses to focus on. Therefore, there are usually more market segments than target markets, as companies select a subset of all available segments to target.

Which of the Following Statements Is Most True According to a Specific