Which of the following is a way in which marketers obtain information about the sufficiency of people in their proposed market segments?
A) Secondary data from the Australian Bureau of Statistics website.
B) Undertake a probability survey from which the findings can be projected on to the entire market.
C) Both answers (a) and (b) are true.
D) Only answer (a) is true.

Question

Quizplus · Accepted Answer

Marketers can obtain information about the sufficiency of people in their proposed market segments through both secondary data obtained from sources such as the Australian Bureau of Statistics website, as well as probability surveys. By combining the insights gained from these two methods, marketers can make more informed decisions about the feasibility and potential profitability of targeting specific market segments.

Which of the Following Is a Way in Which Marketers