The benefits of segmentation, targeting and positioning are:
A) consumers will perceive the product as better fulfilling their specific needs.
B) it enables organisations to avoid head-on competition in the marketplace.
C) it is more profitable than mass marketing.
D) all of the above.

Question

Quizplus · Accepted Answer

All of the benefits listed (consumers perceiving the product as better fulfilling their specific needs, avoiding head-on competition, and being more profitable) are advantages of segmentation, targeting, and positioning strategies.

The Benefits of Segmentation, Targeting and Positioning Are