_______ is developing a distinct image for the product or service in the mind of the consumer that will differentiate the offering from competing ones.
A) Segmentation
B) Targeting
C) Positioning
D) None of the above

Question

Quizplus · Accepted Answer

Positioning involves creating a unique identity or image for a product or service in the consumer's mind, distinguishing it from its competitors. Segmentation and targeting are important steps in identifying the consumer group to serve, but positioning is the step that differentiates the product or service from others in the market. Therefore, choice C is the correct option.

_______ Is Developing a Distinct Image for the Product or Service