_______ is the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more subsets to target with a distinct marketing strategy.
A) Market segmentation
B) Targeting
C) Positioning
D) None of the above

Question

Quizplus · Accepted Answer

The process described in the statement is market segmentation, which involves dividing a larger market into smaller subgroups with similar needs and characteristics. Once the segments are identified, a business can then target one or more particular segments with a distinct marketing strategy, which is known as targeting. Positioning refers to the process of creating a unique image or identity for a product or brand in the minds of consumers.

_______ Is the Process of Dividing a Market into Distinct