The necessary criteria for successful segmentation include all of the following except:
A) large enough population.
B) general affluence of population.
C) population with positive buying behaviours.
D) sufficient diversity to be capable of being partitioned.
Correct Answer:
Verified
Q2: Segmentation studies are designed in order to:
A)
Q3: Cadbury changing its Schweppes ginger ale brand
Q4: Which of the following is not an
Q5: For which of the following examples could
Q6: Which of the following statements is not
Q8: Offering the same product and in effect
Q9: As human beings, we all have the
Q10: Which of the following information about consumers
Q11: _ is the process of dividing a
Q12: _is accomplished by changing the promotional appeal,
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