Segmentation Studies Are Designed in Order To

Segmentation studies are designed in order to:

A) help serve customers better by finding the best product to suit all consumers.
B) discover the needs and wants of specific groups of consumers, so that specialised goods and services can be developed and promoted to satisfy their needs.
C) create a higher level of sales for the company through having satisfied customers.
D) assist marketers in satisfying the wants and needs of every individual customer with their product offerings.