Which of the following is not an example of a brand using market segmentation and targeting to benefit both participants in the market place?
A) Honda targeting its' larger car 'Odyssey' to families whilst targeting a smaller car the 'Jazz' to young singles.
B) New Balance athletic shoes targeting different groups who use shoes for either, walking, running, hiking, climbing or cross-training with different types of footwear.
C) Swatch introducing new sporty watches in addition to their existing products to target sporty people with outdoor life-styles.
D) Holden introduces a new car to target all Australian consumers.

Question

Quizplus · Accepted Answer

Holden introducing a new car to target all Australian consumers is not an example of market segmentation and targeting, as it does not differentiate between different groups of consumers with specific needs or preferences.

Which of the Following Is Not an Example of a Brand