Cadbury changing its Schweppes ginger ale brand from a mixer for alcoholic drinks to a soft drink by refocusing its product mix (with more emphasis on flavoured ginger ales, such as raspberry ginger ale), its advertising and its packaging, is an example of:
A) repositioning.
B) re-targeting.
C) rebranding.
D) market segmentation.

Question

Quizplus · Accepted Answer

The Answer is A

Cadbury Changing Its Schweppes Ginger Ale Brand from a Mixer