Offering the same product and in effect the same marketing mix to all consumers is called:
A) targeting.
B) hard-sell.
C) positioning.
D) mass marketing.

Question

Quizplus · Accepted Answer

Mass marketing refers to the strategy of offering the same product and marketing mix to all consumers, without segmenting the market or tailoring the offering to specific customer groups. This approach assumes that all consumers have similar needs, preferences, and behavior patterns, and that a single, standardized product can satisfy them all. Mass marketing is often used for basic, staple products with widespread appeal, such as food, beverages, household items, and personal care products. However, this strategy carries the risk of overlooking the diversity of the market and failing to meet the specific needs of different customer segments, which can lead to low customer loyalty, brand switching, and sales decline in the long run.

Offering the Same Product and in Effect the Same Marketing