The extent to which an individual rates the attitude object as 'favourable' or 'unfavourable', 'good' or 'bad' is something marketers often measure and is part of what component of the tricomponent model?
A) Behavioural component.
B) Conative component.
C) Affective component.
D) Cerebral component.
Correct Answer:
Verified
Q2: One part of the tricomponent model is
Q3: An attitude would best be characterised as:
A)
Q4: Attitudes are:
A) learned.
B) often the result of
Q5: Regarding learned predispositions, the relationship between attitudes
Q6: A learned predisposition to behave in a
Q7: Emotionally charged states such as happiness, sadness
Q8: The fact that Sarah thinks it is
Q9: The tricomponent model consists of three major
Q10: According to the _ model, attitudes consist
Q11: The word _ in the consumer-oriented definition
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