Question 1

List two reasons that a company might use penetration pricing.

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Question 2

List the three sorting methods used in distribution channels.

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Question 3

What is the goal of supply chain management?

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Question 4

Give an example of bundling.

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Question 5

Here is a list of expenses for Graham Printing Company for 2002:
 
Which of these items are variable costs?

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Question 6

What is another name for psychological pricing?

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Question 7

What intensity of distribution is being used by Bic Corp,marketer of inexpensive pens,cheap lighters,and throwaway razors?

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Question 8

Describe the distribution channel that would exist for a multi-million dollar printing press used for magazine publications.

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Question 9

What six criteria do distribution managers use to choose a mode of transportation for shipping products?

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Question 10

Staff Resources makes industrial uniforms for people in the medical and dental professions.Staff Resources has total fixed costs of $200,000.The fixed-cost contribution for each uniform is $10.How many uniforms does Staff Resources need to sell before it breaks even?

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Question 11

Imagine a friend has told you that he had been hired to be a logistics manager.At what three points in the distribution process would he interact with the product?

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Question 12

How would you respond to the statement,"Only service industries can use yield management systems"?

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Question 13

List the elements of the promotional mix.

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Question 14

Imagine that your father has told you that there is nothing new happening in the field of distribution.How should you respond?

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Quiz 13: Creating Marketing Strategies