Question 1

Raleigh Wood Products produces hardwood flooring, paneling, and other furniture-grade components. Raleigh Wood traditionally has ground up its wood waste to make mulch, however, it has been brought to Raleigh's attention that there are chemicals from the paint and coloring process that may be harmful to the water table. Raleigh has now been looking for ways to use its wood waste other than in mulch. Environmentalists would likely

Accepted Answer

Environmentalists would certainly appreciate Raleigh Wood's effort to utilize its wood waste, but their ultimate goal is to reduce waste altogether. Therefore, they would encourage Raleigh Wood to find ways to reduce waste in the first place rather than focusing solely on how to use its waste.

Question 2

What do environmentalists set as an objective for profitability?

Accepted Answer

The answer of What do environmentalists set as an objective...

Question 3

According to some environmentalists, what are the three types of products that all products should be reduced to?

Accepted Answer

According to some environmentalists, all products should be reduced to consumables, durable goods, and unsalables. Consumables are products that are used up or consumed after a certain period of time, such as food and toiletries. Durable goods are products that are intended to last a long time, such as appliances and furniture. Unsalables are products that cannot be sold or reused, such as hazardous waste. By reducing products to these three categories, it becomes easier to manage waste and reduce the impact on the environment.

Question 4

According to the consumer bill of rights, the right to be informed means that

Accepted Answer

The right to be informed in the consumer bill of rights means that consumers should have access to and the opportunity to review all relevant information about a product before buying it. This includes information about its features, benefits, risks, and any other relevant facts that can help them make an informed decision. Marketers have an obligation to provide this information in a clear and transparent way, without making false or misleading claims. This right is essential for consumers to make informed choices and protect themselves from deceptive marketing practices.

Question 5

Sharese wants to buy a new couch, but there is only one place in her town that sells them, and she lives in an isolated area. Sharese most likely feels her consumer right to ____ has been violated.

Accepted Answer

Sharese's consumer right to choose has been violated because she does not have access to a variety of options for buying a new couch due to her location.

Question 6

Who of the following is a famous consumer activist?

Accepted Answer

Ralph Nader is a well-known consumer activist who has advocated for consumer rights and safety throughout his career. He has been instrumental in bringing attention to issues like automobile safety, environmental protection, and corporate accountability.

Question 7

Angela organized a boycott of a local restaurant because of the owner's obvious prejudicial treatment of Hispanics. Angela's action would most likely be called

Accepted Answer

The answer of Angela organized a boycott of a local...

Question 8

According to the consumer bill of rights, the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to

Accepted Answer

The right to be heard specifically refers to the idea that consumers should have a voice in the development of policies and regulations that affect them. This means that government officials and policymakers should take into account the perspectives and concerns of consumers when making decisions that impact the marketplace.

Question 9

Product testing for reliability and quality helps to ensure a consumer's right to

Accepted Answer

Product testing for reliability and quality helps to ensure a consumer's right to safety, as it tests whether the product is safe to use and does not pose a risk to the consumer's health or well-being.

Question 10

How would marketers most likely benefit from the consumer's right to be heard?

Accepted Answer

If marketers take the time to listen and address consumer complaints, they can use the feedback to improve their products and ultimately increase customer satisfaction and loyalty. This can lead to positive word-of-mouth marketing and increased sales.

Question 11

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

Accepted Answer

The answer of Various stakeholders and ____ determine the acceptable...

Question 12

As far as prices are concerned, environmentalists believe prices should

Accepted Answer

Environmentalists believe that prices should not only reflect the direct cost of producing a product, but should also factor in the cost of using natural resources such as air, water, and soil. This is known as the "true cost" of a product, which includes both the direct cost and the long-term environmental cost. Pricing products this way can encourage consumers to make more environmentally friendly choices and incentivize companies to adopt more sustainable practices.

Question 13

The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the right to

Accepted Answer

The four basic rights outlined in the Consumer Bill of Rights are the right to safety, the right to be heard, the right to choose, and the right to be informed. Options A, B, D, and E either do not include all four of these rights or include incorrect or redundant information.

Question 14

Synergy Tech has a program that offers consumers money back for their old Synergy computers so that the materials used to make the computer can be retained within a closed system. Which of the primary environmental goals does Synergy's program address?

Accepted Answer

The answer of Synergy Tech has a program that offers...

Question 15

Consumerism is

Accepted Answer

Consumerism refers to the movement aimed at protecting consumers by advocating for their rights and interests, often through the efforts of individuals, groups, and organizations dedicated to this cause.

Question 16

According to President Kennedy's consumer bill of rights, the right to choose means that

Accepted Answer

The right to choose, as stated in President Kennedy's consumer bill of rights, means that consumers should have access to a variety of products and services at competitive prices. This ensures that consumers are not limited in their options and have the ability to make informed decisions based on their individual needs and preferences.

Question 17

Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice. What social responsibility issue does this program address?

Accepted Answer

Target's Take Charge of Education program addresses the social responsibility issue of community relations by allowing customers to choose which school they want to support with their purchases. This program strengthens Target's relationship with local communities and demonstrates their commitment to supporting education.

Question 18

Several mothers in Atlanta wanted to get the message to their city government that they were not happy with the nutritional quality of the food the city's school system served their children, especially at the current cost for a lunch. One of the mothers suggested they organize a protest at City Hall to get the lawmakers' attention. Another mother in the group suggested they all use their smart phones to go on Twitter and let others know the time and date of the protest. This small group was surprised at the number of other parents who were equally concerned about the food program, and so this small group decided to organize a flash mob. Over two hundred people showed up in a flash mob in front of City Hall - many of them with signs and banners. These mothers and other individuals are engaging in

Accepted Answer

The answer of Several mothers in Atlanta wanted to get...

Question 19

Who drafted the Consumer Bill of Rights?

Accepted Answer

The Consumer Bill of Rights was drafted by John F. Kennedy in 1962 as a statement of the basic rights and protections that consumers should have.

Question 20

Warnings on television commercials for prescription drugs include a list of sometimes grotesque side effects that are possible when taking that particular drug. The consumer right to ____ most applies to these commercials.

Accepted Answer

The best choice is "E" because the warnings on television commercials for prescription drugs are intended to inform consumers of the possible side effects associated with taking the drug. The consumer has the right to be informed about the potential risks and benefits of the drug so that they can make an informed decision about whether or not to take it. While choices "A" and "D" may be applicable in other contexts, they do not fully capture the essence of the consumer right that is most relevant to this particular scenario. Choice "B" is too broad and does not specifically address the issue at hand. Choice "C" is somewhat relevant as it speaks to the right to be heard, but it does not fully encompass the idea of being informed.

Quiz 4: Social Responsibility and Ethics in Marketing