Carmen is a marketer for a global consumer products company.She is designing a promotional campaign for a foreign market and wants to ensure that the promotional campaign is clearly understood by the target consumers.She is also taking special care to see that the campaign is free from controversies and does not inadvertently offend anyone.In this scenario,Carmen is specifically trying to take into account variables of the country's _____ environment.

Question

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Carmen is concerned about ensuring that her promotional campaign is clearly understood and does not offend anyone. This indicates that she is taking into account the social and cultural factors of the foreign market. Political-legal factors relate to government regulations and laws, competitive factors are related to competition in the market, and economic factors are related to the economic conditions of the country.

Carmen Is a Marketer for a Global Consumer Products Company