Match Each Definition to the Corresponding Term

Match each definition to the corresponding term.
-A firm that adopts a _____,attempts to capture the greatest market share and develop long-term relationships by being the pioneer to enter the market with a good or service.

A) planning
B) marketing planning
C) strategic planning
D) tactical planning
E) cash cows
F) first mover strategy
G) SWOT analysis
H) strategic window
I) marketing mix
J) product strategy
K) strategic business units
L) Porter's Five Forces
M) marketing strategy
N) dogs
O) stars
P) annual growth rate