You are explaining the elements of your bookstore's marketing strategy to a summer intern.Which of the following do you include?

Question

​You are explaining the elements of your bookstore's marketing strategy to a summer intern.Which of the following do you include?

Quizplus · Accepted Answer

A marketing strategy typically includes identifying a target market (A), offering a product mix that appeals to that market (B), setting competitive pricing (C), and promoting the business through advertising (E). Low employee turnover (D) is more related to HR strategy than marketing.

​You Are Explaining the Elements of Your Bookstore's Marketing Strategy

You Are Explaining the Elements of Your Bookstore's Marketing Strategy