Market segmentation is a process of:
A) assembling various market segments into a complete market.
B) using segmentation variable in the marketplace.
C) thinking like the customer.
D) identifying groups of customers with similar characteristics.
E) deciding on a specific market and staying with it.
Correct Answer:
Verified
Q1: The particular blend of controllable marketing variables
Q2: Market segmentation is a process of:
A) applying
Q3: The difference between a selling and a
Q4: The maturity stage of a product life
Q5: How successful are the joint promotional efforts
Q7: In considering a "package plan" offered by
Q8: According to the text, travel literature pieces:
A)
Q9: The marketing concept demonstrates, above all other
Q10: The basic purpose of market segmentation is
Q11: As a tourism marketing tool, television:
A) is
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