According to the text, travel literature pieces:
A) are nice, but not very effective.
B) are good, but there are better ways to "tell the story."
C) are generally too expensive to be practical.
D) are some of the most effective forms of printed advertising.
E) are easy ways to sell travel.
Correct Answer:
Verified
Q3: The difference between a selling and a
Q4: The maturity stage of a product life
Q5: How successful are the joint promotional efforts
Q6: Market segmentation is a process of:
A) assembling
Q7: In considering a "package plan" offered by
Q9: The marketing concept demonstrates, above all other
Q10: The basic purpose of market segmentation is
Q11: As a tourism marketing tool, television:
A) is
Q12: Successful marketing of tourism products should:
A) focus
Q13: A potential market segment has to fulfill
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