A potential market segment has to fulfill all of the following requirements except:
A) it should have a growth potential in the future.
B) one should be able to estimate its size.
C) it should be as small and narrowly defined as possible.
D) it should be reachable.
Correct Answer:
Verified
Q4: The maturity stage of a product life
Q5: How successful are the joint promotional efforts
Q6: Market segmentation is a process of:
A) assembling
Q7: In considering a "package plan" offered by
Q8: According to the text, travel literature pieces:
A)
Q9: The marketing concept demonstrates, above all other
Q10: The basic purpose of market segmentation is
Q11: As a tourism marketing tool, television:
A) is
Q12: Successful marketing of tourism products should:
A) focus
Q14: What should be kept in mind when
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