What should be kept in mind when creating publicity policy?
A) the importance of long-range objectives
B) short-range objectives
C) present, immediate objectives
D) short- as well as long-range objectives
E) funds available for publicity
Correct Answer:
Verified
Q4: The maturity stage of a product life
Q5: How successful are the joint promotional efforts
Q6: Market segmentation is a process of:
A) assembling
Q7: In considering a "package plan" offered by
Q8: According to the text, travel literature pieces:
A)
Q9: The marketing concept demonstrates, above all other
Q10: The basic purpose of market segmentation is
Q11: As a tourism marketing tool, television:
A) is
Q12: Successful marketing of tourism products should:
A) focus
Q13: A potential market segment has to fulfill
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