The difference between a selling and a marketing approach is that:
A) marketing focuses on selling a product.
B) marketing emphasizes profits through customer satisfaction.
C) marketing emphasized promotion and personal selling.
D) the selling approach focuses first on customer needs and then on promotional activities.
E) the seller must be well compensated.
Correct Answer:
Verified
Q1: The particular blend of controllable marketing variables
Q2: Market segmentation is a process of:
A) applying
Q4: The maturity stage of a product life
Q5: How successful are the joint promotional efforts
Q6: Market segmentation is a process of:
A) assembling
Q7: In considering a "package plan" offered by
Q8: According to the text, travel literature pieces:
A)
Q9: The marketing concept demonstrates, above all other
Q10: The basic purpose of market segmentation is
Q11: As a tourism marketing tool, television:
A) is
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