Customer fulfillment begins when
A) an order is received.
B) when the firm's product will be delivered.
C) when the inputs are ready to produce the product.
D) when capacity is evaluated.

Question

Quizplus · Accepted Answer

Customer fulfillment starts when an order is received because that is the point at which the company begins to have direct interaction with the customer in terms of delivering the requested product or service. The other options may be important factors in achieving customer fulfillment, but they do not mark the beginning of the process.

Customer Fulfillment Begins When