A fundamental concept of the value chain is the _____.
A)interrelationship among manufacturer,wholesaler,and retailer
B)independence of all channel members
C)notion that value is interpreted similarly by all final consumers
D)notion that value is affected by price alone

Question

Quizplus · Accepted Answer

The value chain represents the interrelationship among different channel members, including manufacturers, wholesalers, and retailers, as they add value to a product or service before it reaches the final consumer. This interdependence is a fundamental concept of the value chain. Option B is incorrect because the value chain recognizes that channel members are interdependent and not independent. Option C is incorrect because value interpretation varies among different consumer segments, and the value provided by different channel members may also vary. Option D is incorrect because the value a consumer receives from a product is influenced by various factors, such as quality, features, and benefits, apart from the price.

A Fundamental Concept of the Value Chain Is the _____