Which of the following is not an attribute of an effective customer loyalty program?
A)a program where participation rules frequently change
B)a reward that is appealing to customers
C)a data bank that tracks purchases and rewards eligibility
D)an award that is attainable in a reasonable time frame

Question

Quizplus · Accepted Answer

A program where participation rules frequently change is not an attribute of an effective customer loyalty program. Inconsistency in the rules can lead to confusion and frustration among customers, which can damage the effectiveness of the program. The other options, such as a reward that is appealing, a data bank that tracks purchases and rewards eligibility, and an attainable award, are all important attributes of an effective loyalty program.

Which of the Following Is Not an Attribute of an Effective