A(n)_____ retail strategy encompasses value chain elements not yet perfected by any competing firm in a retailer's industry category.
A)potential
B)expected
C)augmented
D)realized

Question

Quizplus · Accepted Answer

A potential retail strategy is one that includes value chain elements that have not yet been perfected by any competing firm in the same industry category. This means that the strategy has the potential to be unique and differentiated, giving the retailer a competitive advantage. Expected, augmented, and realized retail strategies do not necessarily include this element of uniqueness and differentiation.

A(n)_____ Retail Strategy Encompasses Value Chain Elements Not Yet Perfected