The minimum value chain elements a given customer segment anticipates from a given type of retailer is referred as a(n)_____ retail strategy.
A)potential
B)realized
C)expected
D)augmented

Question

Quizplus · Accepted Answer

The expected retail strategy refers to the minimum value chain elements that a customer segment expects from a particular type of retailer. This includes the basic services and products that customers anticipate to receive in order to consider the retailer as a viable option for their needs. Realized retail strategy refers to the actual level of service and product offering provided by the retailer, while potential retail strategy refers to the maximum level of service and product offering that the retailer could potentially provide. Augmented retail strategy refers to exceeding customer expectations by offering additional services or products beyond what is expected or required.

The Minimum Value Chain Elements a Given Customer Segment Anticipates