A retailer can reinforce its competitive advantage by providing _____ services.
A)augmented customer
B)basic
C)ancillary customer
D)expected customer

Question

Quizplus · Accepted Answer

Augmented customer services are additional services and benefits that exceed customers' expectations and contribute to their overall satisfaction. Providing these services can enhance a retailer's competitive advantage by giving customers more reasons to choose them over other retailers.

A Retailer Can Reinforce Its Competitive Advantage by Providing _____