A retailer's customers who are most loyal and who have the highest average sales can be classified as its _____.
A)outshoppers
B)target market
C)primary customers
D)core customers

Question

Quizplus · Accepted Answer

Core customers are the most loyal and highest-value customers for a retailer. They are important for the retailer because they generate a large portion of its sales and are likely to continue shopping with the retailer in the future. These customers may also provide valuable feedback and referrals to others, which can help the retailer grow its customer base. Outshoppers, target market, and primary customers are not as specific to loyalty and sales as core customers.

A Retailer's Customers Who Are Most Loyal and Who Have