Question 1

Defend or contradict this statement: "The most important aspect of strategic market planning is marketing implementation. Without good implementation. nothing gets accomplished and customers do not receive desired benefits."

Accepted Answer

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Question 2

Discuss the concept of balanced strategic planning and the approach outlined by the Balanced Performance Scorecard. What are the five common principles associated with implementing the balanced approach to strategic planning?

Accepted Answer

The answer of Discuss the concept of balanced strategic planning...

Question 3

Identify and discuss the major problems associated with creating marketing plans. What are some potential ways that firms and managers can overcome these problems?

Accepted Answer

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Question 4

Explain how and why the process of developing a marketing plan might be more important than the marketing plan document itself. What are the benefits of the planning process irrespective of the actual outcomes of the process?

Accepted Answer

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Question 5

Identify and discuss the five questions that should be answered by a good mission statement. Why do you think some firms have mission statements that do not answer these basic questions?

Accepted Answer

The answer of Identify and discuss the five questions that...

Quiz 2: Strategic Marketing Planning

Defend or contradict this statement: "The most important aspect of strategic market planning is marketing implementation. Without good implementation. nothing gets accomplished and customers do not receive desired benefits."

Discuss the concept of balanced strategic planning and the approach outlined by the Balanced Performance Scorecard. What are the five common principles associated with implementing the balanced approach to strategic planning?

Identify and discuss the major problems associated with creating marketing plans. What are some potential ways that firms and managers can overcome these problems?

Explain how and why the process of developing a marketing plan might be more important than the marketing plan document itself. What are the benefits of the planning process irrespective of the actual outcomes of the process?

Identify and discuss the five questions that should be answered by a good mission statement. Why do you think some firms have mission statements that do not answer these basic questions?