Question 1

With respect to evaluating and compensating employees. which of the following statements about outcome-based systems is $\bold{FALSE?}$
A) They are based on measurable, quantitative standards.
B) They are fairly easy to use.
C) They require more supervision than other systems.
D) They work well when market demand is fairly constant.
E) They work best when employee efforts directly affect sales or profits.

Accepted Answer

Outcome-based systems are designed to tie employee compensation directly to measurable outcomes such as sales, profitability or productivity. These systems are based on measurable, quantitative standards but they are not necessarily easy to use or implement. In fact, they often require a great deal of supervision to ensure that employees are meeting the established standards. Additionally, outcome-based systems work well when market demand is fairly consistent, and when employee efforts can directly impact sales or profits.

Question 2

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program. centralized marketing structures are best suited for which of the following strategies?
A) customer intimacy
B) operational excellence
C) product leadership
D) service efficiency
E) niche marketing

Accepted Answer

Centralized marketing structures are focused on standardization and consistency in marketing programs. Operational excellence strategy emphasizes efficiency and standardization of processes to achieve cost savings, which is in line with the benefits of a centralized marketing structure.

Question 3

At WainPort Industries. the firm's senior managers approach marketing implementation with the belief that marketing strategy should be developed at the top of the organization and then transmitted to lower levels where frontline managers and employees implement it. What implementation approach is being used at WainPort?
A) implementation by command
B) implementation through threats
C) implementation as consensus
D) implementation through change
E) implementation by expectations

Accepted Answer

The implementation approach being used at WainPort is implementation by command, as the senior managers develop the marketing strategy at the top and transmit it down to lower levels for implementation.

Question 4

Marketing implementation is often problematic. as marketing plans are usually devised by __________. while implementation is the responsibility of __________.
A) production; marketing
B) marketing; production
C) the CEO; middle management
D) top management; frontline employees
E) finance; marketing

Accepted Answer

Marketing plans are typically created by top management or the marketing department, but the actual implementation of these plans is carried out by frontline employees who interact directly with customers and execute the day-to-day operations.

Question 5

The __________ marketing strategy is what the firm wants to happen-it is the firm's planned strategic choices that appear in the marketing plan itself.
A) forecasted
B) intended
C) predicted
D) realized
E) planned

Accepted Answer

The intended marketing strategy is the one that the firm plans and wants to happen, as specified in the marketing plan. The other options (forecasted, predicted, realized, planned) either refer to outcomes/results or are too general to accurately describe the firm's strategic choices.

Question 6

In terms of marketing structure. what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?
A) a regulated marketing structure
B) a dynamic marketing structure
C) a centralized marketing structure
D) a lateral marketing structure
E) a decentralized marketing structure

Accepted Answer

A centralized marketing structure is the type of structure that coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy. In this structure, all marketing decisions are made by a central team or department. This allows for consistency and control over the overall marketing strategy.

Question 7

Typically. the difference between the planned marketing strategy and the strategy that actually takes place is:
A) caused by managerial mistakes, not by changes in the firm's internal or external environments.
B) typically caused by unexpected competitive activity.
C) caused by the way the planned marketing strategy is implemented.
D) independent of marketing implementation.
E) caused solely by changes in customer behaviors.

Accepted Answer

The difference between the planned marketing strategy and the strategy that actually takes place is often caused by the way the planned marketing strategy is implemented. This could include issues such as poor communication or execution, lack of resources, or unforeseen obstacles. While external factors such as unexpected competitive activity or changes in customer behavior can also impact the success of a marketing strategy, in many cases it is managerial decisions and implementation that ultimately determine whether the strategy is effective or not.

Question 8

Marketing implementation is critical to the success of any firm. Simply put. implementation refers to:
A) how the marketing plan will be put into action.
B) how the marketing plan will be approved by top management.
C) the process by which employees learn about the marketing strategy.
D) the process by which the marketing strategy will be developed.
E) deciding who will actually write the marketing plan.

Accepted Answer

Implementation refers to the process of putting a marketing plan into action. This involves making decisions on the specific marketing tactics that will be used, allocating resources, and assigning roles and responsibilities to employees. It is a crucial step in achieving the goals outlined in the marketing plan.

Question 9

Which of the following firms is most likely to adopt a decentralized marketing structure in order to promote creativity and flexibility?
A) Walmart
B) Dell
C) Southwest Airlines
D) Microsoft
E) Ritz-Carlton

Accepted Answer

The answer of Which of the following firms is most...

Question 10

What type of marketing controls consists of unwritten. employee-based mechanisms that subtly affect the behaviors of employees. both as individuals and in groups?
A) input controls
B) informal controls
C) process controls
D) output controls
E) formal controls

Accepted Answer

Informal controls are unwritten and mostly employee-based mechanisms that subtly influence the behavior of employees, both as individuals and in groups. They include cultural norms, shared values, and informal communication channels that shape employee behavior and decision-making. Input controls involve addressing issues before they arise, process controls specify how to conduct particular business processes, output controls focus on results, and formal controls are written policy and procedure documents.

Question 11

What type of control mechanisms are used during implementation to influence employee behaviors so that they will support the marketing strategy and its objectives?
A) input controls
B) informal controls
C) social controls
D) output controls
E) process controls

Accepted Answer

The answer of What type of control mechanisms are used...

Question 12

__________ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single. functioning unit.
A) Organizational structure
B) Marketing strategy
C) Systems and processes
D) Leadership
E) Shared goals and values

Accepted Answer

Shared goals and values are what create the shared purpose that individuals and departments within an organization can rally behind, creating a sense of unity and a foundation for cooperation and coordination across the entire organization. This shared vision helps ensure everyone is working together toward the same goals, even as different parts of the organization may have their own unique tasks and responsibilities.

Question 13

Planning sessions. workshops. formal reports. and personal conversations are all part of the internal __________ that is necessary to implement marketing strategy using the internal marketing approach.
A) promotion
B) pricing
C) product
D) distribution
E) process

Accepted Answer

The answer of Planning sessions. workshops. formal reports. and personal...

Question 14

Identifying specific marketing activities. determining the time required to complete each activity. and organizing marketing activities into the proper sequence are examples of the steps involved in creating a(n):
A) marketing plan.
B) control framework.
C) strategic activities list.
D) strategic calendar.
E) implementation timetable.

Accepted Answer

These steps describe the process of creating an implementation timetable, which is a schedule that outlines when and how marketing activities will be carried out to ensure they align with the overall marketing strategy.

Question 15

One of the links between strategic planning and marketing implementation is interdependency. which refers to the fact that:
A) strategy and implementation both result from trial and error.
B) top executives often don't understand how a strategy is to be implemented.
C) the marketing plan affects how it will be implemented, and implementation affects the marketing plan.
D) both strategy and implementation must constantly evolve.
E) both strategy and implementation must adapt to environmental changes.

Accepted Answer

Interdependency means that the marketing plan and its implementation are mutually dependent on each other. The marketing plan may need to be adjusted based on the resources and capabilities available for implementation, and the implementation of the plan may impact the overall marketing strategy. Therefore, the marketing plan affects how it will be implemented, and implementation affects the marketing plan.

Question 16

According to the internal marketing approach to marketing implementation. which of the following could be best characterized as the "internal product"?
A) additional employee training
B) internal company newsletters
C) new tasks or attitudes on the part of employees
D) the additional effort needed to implement the strategy
E) All of the above.

Accepted Answer

The answer of According to the internal marketing approach to...

Question 17

Based on the requirements for successful implementation. which of the following is the best candidate to become the "5^th P" of marketing? A) productivity B) people C) planning D) progress E) participation

Accepted Answer

People are often considered the 5th P of marketing because they play a crucial role in delivering services, building relationships, and enhancing customer experience, which are essential for successful marketing implementation.

Question 18

The basis premise of the implementation through change approach is that:
A) frontline employees are forced to implement the strategy.
B) marketing strategy is a part of the organizational vision.
C) employees are organized into teams that work together to implement the marketing strategy.
D) the organization is modified in ways that will ensure the implementation of the marketing strategy.
E) participative decision making among all employees is used extensively.

Accepted Answer

The implementation through change approach focuses on modifying the organization in ways that will ensure the implementation of the marketing strategy. This includes changes to processes, structures, and systems to support the strategy. It is not focused on forcing frontline employees to implement the strategy, making marketing strategy a part of the organizational vision, organizing employees into teams or using participative decision making extensively.

Question 19

In the __________ approach to marketing implementation. marketing strategy is implemented as a part of the overall organizational vision.
A) implementation by command
B) implementation through change
C) implementation through teamwork
D) implementation through consensus
E) implementation as organizational culture

Accepted Answer

Implementation as organizational culture involves integrating the marketing strategy into the overall organizational vision and values, making it a part of the company's culture. This approach ensures that everyone within the organization is aware of and committed to the marketing strategy, leading to consistent and effective implementation. It also creates a long-term orientation that aligns the organization towards its vision and goals, resulting in sustained success.

Question 20

Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as:
A) organizational values.
B) shared goals and values.
C) organizational systems and processes.
D) implementation and control.
E) strategic systems.

Accepted Answer

Organizational systems and processes are designed to absorb inputs and create information and communication outputs to ensure smooth day-to-day operations of the business. These processes include inventory management, supply chain management, customer service processes, and other daily operational processes.

Quiz 9: Marketing Implementation and Control

With respect to evaluating and compensating employees. which of the following statements about outcome-based systems is $\bold{FALSE?}$

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program. centralized marketing structures are best suited for which of the following strategies?

Marketing implementation is often problematic. as marketing plans are usually devised by . while implementation is the responsibility of .

The __________ marketing strategy is what the firm wants to happen-it is the firm's planned strategic choices that appear in the marketing plan itself.

In terms of marketing structure. what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?

Typically. the difference between the planned marketing strategy and the strategy that actually takes place is:

Marketing implementation is critical to the success of any firm. Simply put. implementation refers to:

Which of the following firms is most likely to adopt a decentralized marketing structure in order to promote creativity and flexibility?

What type of marketing controls consists of unwritten. employee-based mechanisms that subtly affect the behaviors of employees. both as individuals and in groups?

What type of control mechanisms are used during implementation to influence employee behaviors so that they will support the marketing strategy and its objectives?

__________ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single. functioning unit.

Planning sessions. workshops. formal reports. and personal conversations are all part of the internal __________ that is necessary to implement marketing strategy using the internal marketing approach.

Identifying specific marketing activities. determining the time required to complete each activity. and organizing marketing activities into the proper sequence are examples of the steps involved in creating a(n) :

One of the links between strategic planning and marketing implementation is interdependency. which refers to the fact that:

According to the internal marketing approach to marketing implementation. which of the following could be best characterized as the "internal product"?

Based on the requirements for successful implementation. which of the following is the best candidate to become the "5^th P" of marketing?

The basis premise of the implementation through change approach is that:

In the __________ approach to marketing implementation. marketing strategy is implemented as a part of the overall organizational vision.

Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as: