A cognitive bias that leads managers to remain committed to a losing course of action and not admit mistakes is ________.
A) cognitive dissonance
B) projection
C) escalation of commitment
D) representativeness

Question

Quizplus · Accepted Answer

Escalation of commitment is a cognitive bias that occurs when individuals or groups continue to invest time, money, or other resources in a course of action that is clearly failing or producing negative outcomes. This bias is rooted in the desire to justify previous decisions and avoid admitting mistakes, leading managers to double down on their failing strategies rather than cut their losses and change direction. Cognitive dissonance, projection, and representativeness are other types of biases that can affect decision-making but are not specifically related to persistence in the face of failure.

A Cognitive Bias That Leads Managers to Remain Committed to a Losing