Political candidates are eager for endorsements from movie stars and famous athletes, knowing that these endorsements will influence people to vote for them. The principle at work here is _____ persuasion.

Question

Quizplus · Accepted Answer

Heuristic persuasion involves using shortcuts or superficial cues, such as endorsements from celebrities, to influence people's decisions rather than relying on detailed information or logical arguments.

Political Candidates Are Eager for Endorsements from Movie Stars and Famous