Political candidates often vow to win your vote by using _____, but spend most of their time and money trying to win your vote using _____.

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Quizplus · Accepted Answer

Systematic persuasion involves presenting arguments that appeal to reason, using evidence and logical reasoning to convince voters to support a candidate. Heuristic persuasion involves appealing to people's emotions and other cognitive shortcuts, such as using slogans or relying on endorsements from popular figures, to win their support. While candidates may use both tactics, research suggests that they tend to rely more heavily on systematic persuasion when trying to win over undecided voters. However, once voters have made up their minds, candidates may shift their focus to heuristic persuasion, such as using emotional appeals to motivate their base to turn out and vote on election day.

Political Candidates Often Vow to Win Your Vote by Using