Aronson and Mills (1958) demonstrated that women were more likely to enjoy an extremely boring discussion about sex if in order to join the discussion they first had to:

Question

Quizplus · Accepted Answer

Aronson and Mills (1958) conducted a study on the "effort justification" aspect of cognitive dissonance theory. They found that women who underwent a severe initiation, such as reading pornography to a stranger, rated a subsequent boring discussion more favorably than those who had an easier initiation. This is because they needed to justify the effort they put into joining the group.

Aronson and Mills (1958) Demonstrated That Women Were More Likely