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Business
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Marketing Research
Quiz 11: Sampling: Design and Procedures
Path 4
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Question 41
Multiple Choice
The target population for the department store project was defined as "male or female head of household responsible for most of the shopping at department stores in metro Atlanta in 2009." "Metro Atlanta" is what part of the target population definition?
Question 42
Multiple Choice
________ is a sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample.
Question 43
Multiple Choice
The object that possesses the information sought by the researcher and about which inferences are to be made is a ________.
Question 44
Multiple Choice
________ is a sampling technique in which an element cannot be included in the sample more than once.
Question 45
Multiple Choice
Which of the following conditions does not favor the use of a sample (Table 11.1 in the text) ?
Question 46
Multiple Choice
________ does not allow direct generalizations to a specific population,usually because the population is not defined explicitly.
Question 47
Multiple Choice
________ is a selection method where the elements are selected sequentially.It explicitly incorporates prior information about population parameters as well as the costs and probabilities associated with making wrong decisions.