Question 1

As consumers shift their support to firms that do meet their needs,

Accepted Answer

Consumers have the power to drive change through their purchasing decisions. As they shift their support to businesses that meet their needs, laggard businesses are forced to either improve or get out of the way in order to survive in the market. This can lead to an overall improvement in the quality of products and services available to consumers.

Question 2

Which of the following might be sections in a marketing plan?

Accepted Answer

All of the above options are potential sections in a marketing plan. It is important to analyze the competition and customers, as well as the current situation and develop a marketing strategy based on those insights.

Question 3

Which of the following statements DOES NOT indicate that a marketing manager is about to make a serious mistake?

Accepted Answer

The other statements show a lack of awareness, understanding, or responsibility towards important aspects of marketing such as innovation, competition, technology, or consumer and societal issues. Choice D, on the other hand, suggests a good attitude of empathy and ethical responsibility towards the consumers.

Question 4

Which of the following is NOT a trend that is affecting marketing strategy planning?

Accepted Answer

The other trends listed are all factors that are affecting marketing strategy planning. The growth of just-in-time (JIT) and electronic data interchange (EDI) are affecting supply chain management, the increased focus on international markets presents both opportunities and challenges for marketers, the emphasis on quality reflects the importance of meeting customer expectations, and faster new-product development is necessary to keep up with rapidly changing consumer demands. However, there is no indication that there is less attention being paid to distribution service - in fact, the opposite may be true as companies seek to optimize their supply chains and better serve customers.

Question 5

Many important changes are affecting marketing strategy planning. For example, product placements in movies and online games are illustrative of changes in the area of:

Accepted Answer

The answer of Many important changes are affecting marketing strategy...

Question 6

In a marketing plan, which of the following would not be included in the Promotion area?

Accepted Answer

Packaging is part of the Product area, not the Promotion area. Promotion focuses on communication channels and tactics used to promote and create awareness of the product or service to the target audience.

Question 7

Which of the following statements about future trends in marketing is True?

Accepted Answer

All of the statements are true and important future trends in marketing. International competition can drive innovation and improve people's lives, while technology gives consumers more power and control over their experiences. Marketers should also be aware of their social responsibilities and sensitive to concerns about consumer privacy and rights. Ignoring any of these trends could lead to negative consequences for both consumers and businesses.

Question 8

Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?

Accepted Answer

Differentiation and positioning is the section of a formal marketing plan where a company decides how they want their product to be perceived by the target market in comparison to competitive products. This includes determining the unique selling proposition (USP) of the product and developing a positioning statement. The other options, such as packaging, customer analysis, implementation and control, and place strategy, may indirectly impact a product's perception in the market, but they are not directly related to deciding how it should be positioned against competitors.

Question 9

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

Accepted Answer

The section that directly addresses deciding the markup chain in the channel of distribution is the price strategy. This section determines the pricing tactics and the level of profitability desired for the product, which in turn determines the markup that will be required in the channel of distribution.

Question 10

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Accepted Answer

Customer analysis is the section of a formal marketing plan that is most directly related to deciding which segmenting dimensions are most important in choosing a target market. This section involves analyzing the characteristics and behavior of potential customers, as well as identifying factors that influence their purchasing decisions. This information can then be used to determine which segmenting dimensions are most relevant to the target market, such as demographics, psychographics, and behavioral factors.

Question 11

Which of the following is a key trend affecting marketing strategy planning?

Accepted Answer

The growth of marketing information systems is a key trend affecting marketing strategy planning. With the increasing availability and use of data and technology, companies are able to gather, analyze, and apply customer insights to their marketing strategies. This allows for more targeted and effective marketing campaigns. The other choices, such as smaller senior and ethnic submarkets or less use of technology in personal selling, may be factors to consider but are not overarching trends affecting marketing strategy planning.

Question 12

The future poses many challenges for marketing managers because:

Accepted Answer

All of the options mentioned are challenges that marketing managers will face in the future. With international competition, it will be harder to find a competitive advantage, and protecting consumers’ privacy rights will also be challenging. As consumers become more aware and concerned about the environment, marketing managers will need to consider this in their strategies. Additionally, there is a growing focus on long-run consumer welfare, meaning that companies will need to consider the long-term benefits and impacts of their actions on consumers.

Question 13

Which of the following is NOT a current trend affecting marketing strategy planning?

Accepted Answer

The other options are current trends affecting marketing strategy planning. However, the declining use of interactive bidding and proposal requests in organizational purchasing is not a current trend affecting marketing strategy planning.

Question 14

Which of the following is NOT a trend that is affecting marketing strategy planning?

Accepted Answer

There is no indication that there are fewer vertical marketing systems affecting marketing strategy planning.

Question 15

Many important changes are affecting marketing strategy planning. For example, the introduction and growing use of smart phones is illustrative of changes in the area of:

Accepted Answer

The introduction and growing use of smart phones is illustrative of changes in communication technologies, as smart phones provide new and emerging channels for marketers to reach their target audiences. This can include mobile apps, SMS marketing, and mobile optimized websites.

Question 16

Which of the following is NOT a trend that is affecting marketing strategy planning?

Accepted Answer

The trend towards lower stockturns at higher margins is not a trend affecting marketing strategy planning. The other options, such as more attention to targeted media, slower real income growth in the U.S., and the growth of mass-merchandising and larger, more powerful retail chains are all trends that are impacting marketing strategy planning.

Question 17

A marketing plan will:

Accepted Answer

A marketing plan will primarily focus on the target market and the marketing mix which is used to find a competitive advantage. Time-related details will also be included in the plan. However, day-to-day operations for each department are not usually included in a marketing plan.

Question 18

Pioneer has developed a really new consumer electronics item--a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:

Accepted Answer

For a new, unique, and patented consumer electronics item, a company like Pioneer would likely use selective distribution to carefully choose retailers that align with the product's premium image. Skimming pricing would be appropriate to initially set high prices to recover development costs and target early adopters. Pioneering advertising is needed to inform and educate the market about the new product. A "push" policy would involve promoting the product to retailers and distributors to push the product through the channel to the end consumers.

Question 19

Regarding the challenges facing marketers, the text suggests that:

Accepted Answer

The text suggests that marketers should proactively improve their strategies rather than waiting for a problem to occur. The other answer choices are incorrect as they either advocate for government control over marketing choices (A), make a subjective prediction about future regulations (C), or provide incomplete or incorrect information about macro-marketing systems (B).

Question 20

A marketing plan that included sections on transportation requirements, inventory product-handling requirements, and facility requirements would include those sections under the area of ___________.

Accepted Answer

These sections pertain to the distribution or placement of the product, which is covered under the "place" component of the marketing mix (also known as the Four Ps of marketing). Transportation, inventory handling, and facility requirements are all crucial factors in getting the product to the customer, which falls under the distribution strategy.

Quiz 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

As consumers shift their support to firms that do meet their needs,

Which of the following might be sections in a marketing plan?

Which of the following statements DOES NOT indicate that a marketing manager is about to make a serious mistake?

Which of the following is NOT a trend that is affecting marketing strategy planning?

Many important changes are affecting marketing strategy planning. For example, product placements in movies and online games are illustrative of changes in the area of:

In a marketing plan, which of the following would not be included in the Promotion area?

Which of the following statements about future trends in marketing is True?

Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Which of the following is a key trend affecting marketing strategy planning?

The future poses many challenges for marketing managers because:

Which of the following is NOT a current trend affecting marketing strategy planning?

Which of the following is NOT a trend that is affecting marketing strategy planning?

Many important changes are affecting marketing strategy planning. For example, the introduction and growing use of smart phones is illustrative of changes in the area of:

Which of the following is NOT a trend that is affecting marketing strategy planning?

A marketing plan will:

Pioneer has developed a really new consumer electronics item--a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:

Regarding the challenges facing marketers, the text suggests that:

A marketing plan that included sections on transportation requirements, inventory product-handling requirements, and facility requirements would include those sections under the area of ___________.