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Business
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Basic Marketing
Quiz 7: Business and Organizational Customers and Their Buying Behavior
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Question 1
True/False
With ISO 9000 someone is responsible for quality at every step.
Question 2
True/False
Purchasing specifications should be used only with products where quality is highly standardized.
Question 3
True/False
Organizational buyers are also referred to as industrial or intermediate buyers.
Question 4
True/False
Business and organizational customers are selective buyers who buy for the sole purpose of resale.
Question 5
True/False
ISO 9000 is only relevant to domestic suppliers.
Question 6
True/False
Purchasing managers seldom use purchasing specifications to buy on the Internet.
Question 7
True/False
ISO 9000 is only relevant to international suppliers.
Question 8
True/False
ISO 9000 is a way for a supplier to document that its quality procedures meet internationally recognized standards.
Question 9
True/False
A description of what a firm wants to buy is called its purchasing specifications, whether that description is written or electronic.
Question 10
True/False
The process of organizational buying is entirely different from consumer buying.
Question 11
True/False
Dependability of supply is usually much less important than price for most business customers.
Question 12
True/False
The approaches used to serve business customers in international markets are even more varied than those required to reach individual consumers.
Question 13
True/False
Like final consumers, organizations make purchases to satisfy specific needs, but their basic need is for goods and services that will help them satisfy their own customers or clients.