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Business
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Basic Marketing
Quiz 7: Business and Organizational Customers and Their Buying Behavior
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Question 61
True/False
In the U.S., many factories are concentrated in rural areas.
Question 62
True/False
Relationship-specific adaptations are usually not required when the buying organization uses outsourcing.
Question 63
True/False
Firms that are described by NAICS code 3152 are more similar than firms described by NAICS code 31.
Question 64
True/False
Compared to final consumers, manufacturers tend to be more spread out geographically.
Question 65
True/False
Specific adaptations are usually made when the buying organization chooses to outsource.
Question 66
True/False
In business markets, buyer-seller relationships tend to be an "all-or-nothing" arrangement--either very close or not at all close.
Question 67
True/False
It is very common for manufacturers to concentrate in certain geographic areas and by type of industry.
Question 68
True/False
In the market composed of service producers, most firms are small and geographically dispersed.
Question 69
True/False
Negotiated contract buying means agreeing to contracts that allow for changes in the purchase arrangements.
Question 70
True/False
Just-in-time delivery reliably helps to get products and store them long before the customer needs them.
Question 71
True/False
Relationship-specific adaptations involve changes in a firm's product or procedures that are unique to the needs or capabilities of a relationship partner.
Question 72
True/False
Negotiated contract buying would be used when the buyer knows precisely what he wants and the requirements of the job aren't likely to change as the job is done.
Question 73
True/False
The U.S. government reports data on the number of firms, sales volume, and number of employees by NAICS code.
Question 74
True/False
The U.S. government collects and publishes data by the NAICS codes.
Question 75
True/False
Although we talk about close "relationships" between firms in business markets, in practice it is just the relationship between the salesperson and purchasing manager that becomes close.