A marketing audit should help determine if:
A) current marketing strategies are good ones.
B) the company's marketing objectives are reasonable.
C) implementation of a marketing program was effective.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

A marketing audit should include an evaluation of current marketing strategies to determine if they are effective in achieving the company's marketing objectives. The audit should also assess if the implementation of past marketing programs was successful in achieving desired results. Therefore, all of the above options (A, B, and C) are correct.

A Marketing Audit Should Help Determine If