A _____ is a systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function and of the organization, methods, procedures, and people employed to implement the policies.
A) benchmarking study
B) marketing audit
C) sales analysis
D) full-cost assessment
E) marketing strategy survey

Question

Quizplus · Accepted Answer

The description provided matches a marketing audit, which involves a comprehensive evaluation of the marketing function, including policies, implementation methods, and personnel. The other options, such as benchmarking study, sales analysis, full-cost assessment, and marketing strategy survey, do not encompass all aspects of a marketing audit.

A _____ Is a Systematic, Critical, and Unbiased Review and Appraisal