Which of the following statements about a "marketing audit" is true?
A) A marketing audit should be conducted only when some crisis arises.
B) It probably should be conducted by someone inside the marketing department who is familiar with the whole program.
C) A marketing audit should evaluate the company's whole marketing program-not just some parts of it.
D) A marketing audit should be handled by the specialist most familiar with each of the marketing plans in the program.
E) All of these are true statements.

Question

Quizplus · Accepted Answer

A marketing audit should evaluate the company's whole marketing program and not just some parts of it. It should be conducted periodically as a routine process to assess the effectiveness of the marketing strategies and identify opportunities for improvement. It should involve a thorough analysis of various factors such as the company's objectives, target market, product/service offerings, pricing strategies, distribution channels, promotional activities, and competitors. The audit may involve internal and external stakeholders and should be conducted by an independent and objective third party for unbiased results. Conducting a marketing audit helps a company to stay competitive, adapt to changing market conditions, and achieve its overall marketing goals.

Which of the Following Statements About a "Marketing Audit" Is