Which of the following statements about a marketing audit is FALSE?
A) A marketing audit takes a detailed looks at the firm's current marketing plans to see if they are still the best plans the firm can offer.
B) A marketing audit should be done on a regular basis.
C) The marketing strategy planning framework is useful in conducting a marketing audit.
D) A good audit is internal and is not concerned with gathering information from outside the firm.
E) Ideally, a marketing audit should not be necessary, but it often is.

Question

Quizplus · Accepted Answer

A good marketing audit should gather information from both internal and external sources, including customer feedback, market research, and competitor analysis. It is important to have an objective and comprehensive view of the market and industry to identify areas where the firm's marketing plan can be improved. Therefore, option D is false and contradicts the purpose of a marketing audit.

Which of the Following Statements About a Marketing Audit Is