A marketing audit:
A) takes a big view of the business.
B) evaluates the whole marketing program.
C) may be done internally or externally.
D) requires a detailed look at the company's current marketing plans.
E) all of the above.

Question

Quizplus · Accepted Answer

A marketing audit takes a comprehensive view of the business and evaluates the entire marketing program. This review can be done by an internal or external team, and it requires a detailed assessment of the company's existing marketing plans. Therefore, all of the options presented are correct.

A Marketing Audit