"Qualifying dimensions," in contrast to "determining dimensions,"
A) are the only kind of dimensions useful for marketing strategy planning.
B) indicate whether a person might be a potential customer but do not show which product or brand that person might buy.
C) are the customer-related dimensions in a product-market.
D) affect the product or brand a person is likely to purchase.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Qualifying dimensions indicate whether or not a person is a potential customer for a product or service, but do not specify which product or brand that person might choose. Determining dimensions, on the other hand, are the specific attributes that affect a customer's decision to purchase a particular product or brand. Therefore, option B is correct - it correctly defines what qualifying dimensions are, and distinguishes them from determining dimensions.

"Qualifying Dimensions," in Contrast to "Determining Dimensions