Planning marketing strategies for international markets:
A) is usually most effective when the marketing manager uses the same marketing strategy for all markets.
B) is often easier than planning domestic strategies because economic, political, and other uncontrollable variables are less important.
C) is "easy" because each country should be treated as one target market.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Planning marketing strategies for international markets is not usually most effective when the marketing manager uses the same marketing strategy for all markets because there are significant cultural, economic, and political differences between countries. It is also not often easier than planning domestic strategies because economic, political, and other uncontrollable variables can be more important in international markets. Each country cannot be treated as one target market as there are often subcultures and regional differences within countries.

Planning Marketing Strategies for International Markets