Segmenting international markets (as contrasted with domestic markets):
A) is more complicated because qualifying dimensions are not helpful.
B) may be more difficult because critical data may not be available or dependable.
C) usually involves less risk because more potential target markets are available.
D) usually involves fewer segmenting dimensions.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Segmenting international markets can be more difficult because critical data may not be available or dependable, such as differences in culture, language, and values. This can make it challenging to identify and analyze potential segments in a foreign market. While international markets may offer more potential target segments, this does not necessarily translate to lower risk. Additionally, international markets may require more segmenting dimensions, as there may be a wider range of factors that impact consumer behavior and preferences.

Segmenting International Markets (As Contrasted with Domestic Markets)