It is the job of the marketing manager to ask for the right information in the right form.
Correct Answer:
Verified
Q2: Only large firms have their own intranets.
Q3: Sales data becomes wisdom when it provides
Q4: A marketing manager can use a DSS
Q5: In its raw form, marketing managers find
Q6: Decision support systems that include marketing models
Q8: Marketing research focuses on changing information needs
Q9: Marketing managers turn information into knowledge when
Q10: An intranet works like the Internet but
Q11: A marketing model displays up-to-the-minute marketing data
Q12: The function of marketing research is to
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